A short history

A short history

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Nudging

The reliance on slick advertising in the early Covid response
The early Covid response in March 2020 relied on Clemenger BBDO coming on board to develop a public health campaign within a week, before pivoting to…
4
The return of masking
How does New Zealand know masks work as they roll out a winter campaign based on masking? The answer lies in behavioral surveys.
1
Nudging, fraying social cohesion & the scapegoat of misinformation
How New Zealand government's behavioral surveillance fed into decision-making and when people stopped complying and social cohesion was fraying …
Summer, sex & Covid behavioral nudging
Summer was a key theme in New Zealand government Covid consumer research and vaccine marketing campaigns
4
The research & marketing underpinning the push for vaccination in NZ
This post has the extensive surveying, research and focus groups that led to the marketing campaigns for vaccination in 2021 costing over $45 million.
5
How much vaccinators were paid & the Super Saturday vaxathon
Providers that were paid to vaccinate were paid different amounts depending on their contract - they could get as much as $50 per dose. The Super…
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