A short history

Home
Chat
Nudging
Mis/disinformation
Vaccine passes
Masks
Archive
About

Nudging

The reliance on slick advertising in the early Covid response
The early Covid response in March 2020 relied on Clemenger BBDO coming on board to develop a public health campaign within a week, before pivoting to…
4
The return of masking
How does New Zealand know masks work as they roll out a winter campaign based on masking? The answer lies in behavioral surveys.
1
Nudging, fraying social cohesion & the scapegoat of misinformation
How New Zealand government's behavioral surveillance fed into decision-making and when people stopped complying and social cohesion was fraying …
Summer, sex & Covid behavioral nudging
Summer was a key theme in New Zealand government Covid consumer research and vaccine marketing campaigns
4
The research & marketing underpinning the push for vaccination in NZ
This post has the extensive surveying, research and focus groups that led to the marketing campaigns for vaccination in 2021 costing over $45 million.
5
How much vaccinators were paid & the Super Saturday vaxathon
Providers that were paid to vaccinate were paid different amounts depending on their contract - they could get as much as $50 per dose. The Super…
© 2024 Al
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture