Covid behavioral research
*Some publicly available research…
The Research Agency (TRA)
Pulse checks - 2020
New Zealanders information needs and personal and social norms - 2020
Qualitative reports into barriers to comply and information needs - 2021
Response to government comms - 2020, 2021
Sentiment and behaviours reports and updates - 2021, 2022
Vaccination plan communication development - 2021
Testing of vaccine communications - 2021
Vaccine video names - 2021
Covid-19 Summer Campaign Research - 2021
New Zealanders Attitudes Towards COVID-19 Heading into Summer - 2020
Understanding vaccine motivations and barriers for disabled children, young people
Parents of 5 to 11 year olds vaccine barriers and motivations -2021
Annalect:
Social media listening reports - 2020, 2021
Moana Research:
Covid-19 Check ins, rapid insights including Auckland How are you feeling? - 2020, 2021
The above that aren’t linked can be found on the DPMC website and The Unite against Covid website.
Behavioral Science Aotearoa (Ministry of Justice)
Behavioral research - 2020 (embedded below)
Vaccine campaign brief and strategy and Vaccination communications plan.
Horizon Research in association with the School of Population Health, University of Auckland:
Horizon Research Reconnecting New Zealand to the World - 1st 2021
Horizon Research Reconnecting New Zealand to the World - 2nd 2021
Health Seeking Behaviors - 2022
Mental health, alcohol, and other drug use – COVID-19 Omicron Wave - 2022
Attitudes to self isolation - 2022
Attitudes and behaviours towards vaccination and the COVID-19 second booster vaccine - 2022
Behavioural surveillance survey - 1st 2022
Behavioural surveillance survey - 2nd 2022
Attitudes and behaviours to COVID19 protection measures in the postOmicron peak, prewinter context - 2022
IpSos:
Colmar Brunton (now Kantar):
Impact of COVID-19 on Pacific peoples living in South Auckland
Pacific peoples’ attitudes towards reopening the border and other aspects of the COVID-19 response - 2021
PwC:
Covid tracer app research - 2020 - mentioned in documents cannot find report online
The Behavioral Insights Team and Te Rau Ora:
Increasing adherence to Infection Prevention and Control guidelines in Managed Isolation and Quarantine Facilities - 2020
Improving maritime border workers' adherence to the Required Testing Order - 2021
Both reports can be found here.
DPMC communications & vendors
DPMC had 81 comms staff over the course of Covid. Here’s a list of vendors that came out of an OIA response:
Clemenger BBDO - Paid media strategic advice and media buying
Optimum Media Direction (OMD) - Paid media strategic advice and media buying
Annalect (commissioned through OMD - who used Brandwatch Consumer Research tool and Sprinklr)
Bright Sunday - Advertising creative agency targeted Pacific community
Together - unsure what they did - they are mentioned in a expenditure briefing to the Minister 10 March 2022
The Media Dept - Media buying
Creative Native - Maori Creative Agency
DIA - Translations of content and resources
Te Amokura Productions - Development of content targeted at Maori
Platform Advertising - Advertising and creative advice
Silverstripe - Support, development and hosting services to the COVI D-19 website
Hotjar - Provides analytics and insights from COVID-19 website
Deaf Aotearoa - NZ Sign Language translations
Blind Low Vision NZ - Large Print and audio
Pacifica Education - Pacific Translations Centre
People First - Easy read translations
Milne Print - Printing services
Blue Star - Printing and distributions services
Hot Copy - Printing services
TRA - Sentiment research, concept testing, across New Zealand
Moana - Research Sentiment research focusing on ethnic communities
Daylight - Creative Development of video content to communicate key health behaviours
Mark Tantrum - Photography services
Muka and Honey - Maori design
BananaWorks - Marketing to Ethnic communities
Ezispeak - Interpreting Services
2M - Translations
Straker - Translations
Al Comms - Large Print and Audio
Additional special mentions:
DIA - Commissioned research into digital insights as part of Covid
MBIE - Research on Covid impact on consumer protections
Further research on Covid done by (not a complete list):
University of Auckland
Massey University
Victoria University
Life in Lockdown survey (Prickett et al., 2020)
Attitudes to vaccination show public trust in govt key
Research NZ
Justice Sector Survey (weekly)
Included questions on covid/lockdowns from mid April 2020
Further:
August 2022 Ministry of Health briefing on public health value of mask mandates to Covid-19 Minister Verrall:
DPMC OIA response showing mask mandates were tracked with compliance surveys: